We help wholesalers stay connected with every dealer.
Most wholesalers sell through dealers they rarely see. Reps can't visit every showroom, and email, spreadsheets, and shared folders don't keep anyone engaged. ConduLoop closes that gap.
Most sales software starts with the rep. ConduLoop starts with the dealer.
Traditional sales tools begin with your reps: their pipeline, their activity, their scorecards. But your growth does not start there. It starts with whether each dealer feels supported enough to keep choosing your brand. So that is where ConduLoop starts. Look after the dealer, and the sales results follow. Your reps still win, they just spend their time where it counts.
ConduLoop started from a simple observation: the relationship between a wholesaler and its dealers is where growth is won or lost, yet no software was built to manage it. ERPs take orders. CRMs track your own sales team. Neither keeps an independent dealer active between rep visits.
So we built the engagement layer. One place for wholesalers, importers, and manufacturers to run campaigns, share resources, publish rankings, route leads, and see exactly which dealers are engaged and which need attention. Dealers get a fast portal that shows where they stand and what to act on. Reps walk into every visit knowing what to talk about.
We focus on specialist trade categories: heating and fireplaces, HVAC, outdoor living, plumbing, electrical, pool and spa, and building products. They share the same shape: technical products, real dealer networks, reps in the field, and a constant need to keep partners informed.
What we believe
Start with the dealer, not the rep
Traditional sales tools begin with rep activity and KPIs. We begin with the dealer, because that is where engagement, loyalty, and sales results actually start. Look after the dealer and the numbers follow.
Sit on top, never in the way
You already have an ERP, a CRM, and an ordering system. ConduLoop adds the engagement layer they leave out, and integrates instead of competing.
Built for the trade, not generic SaaS
Specialist wholesalers in heating, HVAC, outdoor, electrical, plumbing and more share the same problem. We build for them specifically.
Let's keep your dealers engaged.
See ConduLoop on your own network in 30 minutes.