The dealer engagement layer, end to end.
ConduLoop sits on top of your ERP, CRM, and ordering systems and gives every dealer one place to engage with your brands. It plugs into the tools you already run. Here is what your team and your dealers get.
Communicate with every dealer, not just the ones reps reach.
Send campaigns, announcements, price changes, and new-product news from one place, scoped by brand. Trade promotions, staff incentives, displays, MDF, and training, each with claims, approvals, and per-line purchase orders.
- Multi-type campaigns and SPIFFs
- Claims with approval workflow
- Targeted, brand-scoped announcements
Give dealers a reason to come back: their rank.
Import rankings by CSV with live validation, then place every dealer on a Platinum, Gold, and Silver ladder. Dealers open the portal to see exactly where they stand, what tier they are in, and which way they are moving, the momentum that drives the next order.
- Platinum, Gold, and Silver tiers
- Scores, sales, revenue, and momentum
- Per-dealer visibility controls
Every manual, price list, and part, a tap away.
A searchable, brand-scoped library of resources plus a full product and spare-parts catalog with diagrams. Dealers find the right document or replacement part without a phone call or an email to your team.
- Resource library with tracked downloads
- Product and parts catalog
- Live stock and arrivals
Turn dealer activity into a pipeline you can see.
Route consumer inquiries to the right dealer and track every lead from new to won. Run polls to learn what your network needs. Engagement, downloads, and follow-ups roll up into reports by dealer and by brand.
- Lead routing and funnel tracking
- Dealer polls and questionnaires
- Engagement reporting and drill-down
Message dealers and assign tasks, in context.
Direct messaging between your team and each dealer, with tasks reps can assign and tick off. Everything stays scoped to the right dealer and the right brand. Together with dealer records, notes, and the lead pipeline, that gives you the CRM essentials for the dealer relationship, so most wholesalers do not need a separate CRM.
Explore the platform, module by module.
Each feature has its own page. Open any one to see what it does and how dealers use it.
Where ConduLoop fits the wider toolset.
If you are comparing distribution software, these guides show how the dealer engagement layer sits alongside the CRMs and systems you already know.
Platform FAQ
- Does ConduLoop replace our ERP or CRM?
- No. ConduLoop is the dealer engagement layer that sits on top of your ERP, ordering system, and CRM. It handles the dealer-facing side they leave out and integrates rather than competing.
- Do dealers need to install an app?
- No. The dealer portal works in any browser on any device, so dealers are one link away from their rankings, campaigns, resources, and parts.
- Can we run multiple brands on one account?
- Yes. ConduLoop has brand-level isolation, so each dealer sees only the brands they carry, with separate prices, resources, and campaigns per brand.
- How long does it take to get started?
- Weeks, not quarters. Onboarding imports your dealers, brands, products, and rankings, and turns on the modules you need.
- Is there a CRM built in?
- ConduLoop includes the CRM essentials for the dealer relationship: a record for every dealer, notes, messaging, tasks, and a full lead pipeline. For most wholesalers selling through dealers, that is enough to run without a separate CRM. It is not a full enterprise sales CRM, so a large internal sales team can use ConduLoop alongside one.
- Can we start with a few modules and add more later?
- Yes. Modules like stock listings, polls, and parts can be switched on as you grow, so you only pay for what you use.
See it on your own dealer network.
A 30-minute walk-through, tailored to your brands and dealer count.